Bang Bang helps ANZ + TBWA celebrate 40 yrs of Mardi Gras; GayTM’s to dispense money + music
ATMs do lots of useful things, but rarely do they sing at you, or make you dance. So this year, to celebrate the 40th anniversary of the fabulous Sydney Gay & Lesbian Mardi Gras, the ANZ bank has created a bunch of GayTMs covered in light-reflecting rainbow prisms, and installed them in Oxford Street, Pitt Street, Bondi & Newtown in Sydney, and Bourke Street in Melbourne.
Best of all – and this is where the singing and dancing comes into it – the Oxford Street and Bourke Street GayTMs erupt into dance music and disco lights every four minutes or so. And the music is by Bang Bang’s very own 70s disco icon, the one and only Tristan Dewey.
Take a stroll down Bourke Street or Oxford Street, and marvel at the ANZ GayTMs dispensing money and music. Never has discovering you’re broke been so much fun.
Agency: TBWA\Melbourne
Music: Tristan Dewey at Bang Bang
Vocals: Bec Ivanov and Kylie Auldist
Producer: Nik Round
Created, devised & installed by: Revolver/Will O’Rourke, Magnus Flynn, Olivia Romas
4 Comments
Was the budget less this year or something?
I found it strange walking past the ATM headquarters on Pitt St the day before Mardi Gras to see absolutely no mention of GAYTMs… If they truly believed in their message would they not want to signpost it right out the front of their office – or are they only supporting Mardi Gras when it doesn’t directly influence their corporate image
…really?
Let it go.
@ Double Standards – the ANZ Pitt Street ATMs were vandalised and had to be removed. ANZ were the principal sponsor and also had their own float in the parade with around 200 staff marching.
… But good on you for creating your own conspiracy theory!