Clemenger Brisbane creates SPAM® ad campaign for Hormel Foods International Corporation
Clemenger Brisbane has a launched a new online campaign for SPAM®, the well-loved spiced ham, the first Aussie ads for decades.
Although still popular with loyal fans, the cans were sitting in too many cupboards and not being eaten regularly. And when it was being eaten, it was served cold on a sandwich.
The SPAM® Man series of digital spots was directed by Frazer Bailey with post by Empire and media by OMD Brisbane. It’s being rolled out over 2018 with a new facebook and website presence for the brand and new sizzling recipe ideas.
Says Jaynee Dykes, Senior Brand Manager, SPAM® Brand International: “The brief was simple. Sell the sizzle. Spread the word about the sizzle that makes your mouth water. Encourage people to cook the SPAM® in their cupboard, and then of course, buy another one.
“The team did a great job translating the global, ‘Sizzle Pork And Mmm’ platform into Australian BBQ culture to show people a new way to enjoy this versatile meat in a can.”
Says Cristian Staal, Creative Director of Clemenger Brisbane: “Australians clearly love to BBQ, but we can get overly passionate and a bit over-the-top about it. We realised that SPAM® Fans feel the same way about their beloved brand. That’s where our guy with his perfectly-grilled pinstripe suit comes in.
“And I have to say, SPAM® Classic makes a regular appearance on our BBQ now. I’m a convert.”
Client: Hormel Foods International Corporation
Sr. Brand Manager SPAM® Brand: Jaynee Dykes
Australian Agency: Clemenger Brisbane
U.S. Agency: BBDO Minneapolis
Managing Director: Rob Hudson
Creative Directors: Cristian Staal and Marianne O’Brien Head of TV and Content: Robyn Dodd
Brand Strategy Director: Gay Chinchen
Australian Account Management: Kelsey Seeger, Fraser Coss and Vanessa West U.S. Account Management: Megan Siewert, Olivia Sherlock, Alison Siviter
Production Company: Play
Director: Frazer Bailey
Producer: Justin Lyons
Art Department: Adam Head Post Production: Empire Post Editor: Digby Hogan
DoP: Daniel Ardilley
Composer: Mark McDuff
Sound Designer: Ross Batten Media: OMD Brisbane
Business Director: Nathan Fraser Account Director: Todd Gordon
11 Comments
literally the worst rip-off of old spice i’ve ever seen. A huge misfire from all involved.
This agency has a strategist named Gay Chicken.
That’s the best thing in the world ever. I want to hug your parents and buy them balloons.
@That’s awesome
I want to smack your parents for your inability to read.
Great follow up to best job in the world.
Can’t wait to see what’s next.
I think this is a case of “Online Campaign” translates to “Direct to video”
Let’s leave it alone and let it die.
Where can I get one of those?
@Nice said
Best Job in the World was nearly 10 years ago. Great idea but time to move on?
Wow. You must be one of those dudes really driving our industry forward:
Oh look – a foreign name..isn’t it hilarious!? I don’t see those much in my world. **cue jock laugh**
More try hard from those 2 try hards
I thought Spam didn’t have any ham in it. Seems I am wrong.
That’s terrible