Discount furniture retailer Sando's Warehouse launches 'New Retro' Do 'em a Deal! TVC

Screen Shot 2018-03-01 at 1.09.55 pm.jpgNew Melbourne full service agency GreenLights today released the first of a series of 'New Retro' TVCs for Sando's Warehouse as part of a promotional strategy designed to appeal to the super discount furniture market. Do 'em a Deal! was inspired by the early work of adman John Singleton, whose working-class appeal drove legions of bargain hunters into retail stores in the 80's and 90's.

Sando's Warehouse has a vision to furnish thousands of future generations of ordinary families with a slice of the Aussie dream at bargain prices and are committing to negotiate on every one of their already heavily discounted prices in-store. 

VIEW THE SPOT
Victoria 'Sando' Sandringham, CEO, Sando's Warehouse: "There's nothing new in the power of combining heavy discounting with compelling advertising, but Sando's is targeting the Uber package deal hunter. All our furniture is already heavily discounted plus we're offering greater savings the more you package together and the harder you negotiate in-store."
 
The launch campaign will comprise 4 x 30-second TVCs, significant search and display, print and radio, as well as never seen before broadcast placements guaranteed to engage audiences. Crucial to the family centred strategy is the fact all TVCs star Sando herself, alongside husband Don and their kids Susie and Eric. Don also writes and sings the jingles.
 
With stores set to open in the outer suburbs of most Australian capital cities by April 2018, today Sando's Warehouse challenges all Australian's to visit a store and demand they Do 'em a Deal! 
 
Check out www.sandoswarehouse.com.au for more details.
 
Copywriter: Phillip Garden
Direction: Kristiaan Enerick
Production: Greener Grass
Client: Victoria 'Sando' Sandringham for Sando's Warehouse
Agency & Media: GreenLights
PR: Hitailers

11 Comments

mjw said:

Channel T take note.

Davo said:

This is classic 2018 regional TV ads.

yasssss said:


yasssssss

this will shift massive amounts of furniture

ad hipsters, take note, THIS is what you are supposed to do, if you want to make art, go buy a paint brush. If you want to do your job, sell your clients' stuff, its simple.

You are not craft, you are not content, you are annoying - embrace it and be thankful you have a job doing so

Wow. Just wow. said:

'At Lowes!'

yasssss said:


yasssssss

this will shift massive amounts of furniture

ad hipsters, take note, THIS is what you are supposed to do, if you want to make art, go buy a paint brush. If you want to do your job, sell your clients' stuff, its simple.

Clearly a pisstake said:

Okay, I'll bite.

What's this all about then?

Call for entries maybe?

God no said:

Please god don’t let this be some shit ‘advertising people talking to advertising people’ thing. When will you realize you’re simply not funny anymore.

Can't win them all said:

will people see this as cool retro or just plain old cheap?

@Clearly a pisstake said:

I think it's for ABCs new TV show Sando. Maybe.

interested said:

Here come the 90s again...

Wow! It is really good info! Thanks for sharing this post 🙂

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