Dumb Ways to Die 3: World Tour gets full launch following successful preview launched last year
In December last year, the world’s most awarded public safety campaign, created by McCann Melbourne over five years ago, launched a preview version of its newest game on mobile phones around the world. Dumb Ways to Die 3: World Tour was an immediate success, being downloaded over five million times in more than 150 countries.
That was just an early taste of a much larger game. Today, Dumb Ways to Die 3: World Tour has been officially updated version one – or, as it is more appropriately titled, Version Dumb-Point-Zero. Much more than just a patch, this official full release greatly expands what was already the most ambitious game in the series.
The biggest addition is two new minigames, expanding on the four included in the preview. In Culinary Chaos, poor accident-prone Beans have to prepare ingredients and place them on a conveyor while removing unwanted non-food items and avoid mishaps. In Shuttle Shift, the Beans float through the interior of a spacecraft, avoiding all manner of cosmic hazards including robots and aliens.
Cutting edge augmented reality (AR) technology is a high-tech addition to an already entertaining mix. Looking through their phone’s camera, players can place a Bean into the real world, watching it dance and move around (at least until something dumb happens to it).
Other features include:
● Achievements for both new and old minigames
● Four brand new Beans and 20 additional accessories to collect
● A time-saving “collect all coins” button in each minigame
● New minigame tutorials and adjusted difficulty levels for a more satisfying game experience
To celebrate this new update and thank everybody who participated in the preview release, all players will be gifted a free mystery box containing a random collectible and a discount code for the e-store.
Says Leah Waymark, CEO, Dumb Ways to Die: “We were thrilled with the enthusiastic response our early preview edition received around the world. We were determined to give players a really fresh, new experience, but the gameplay experience still retains its safety focus. Players will have to protect and mend their Beans, as they continue to take some very dumb risks, usually with serious consequences. As always, our biggest goal is for people to have fun while being reminded how important safety is.”
6 Comments
Milking a great idea until it dissolves into nothingness
Nobody caaaaaares.
No Body cares.
nooooooo body care are ares
No body cares
Didn’t work the first time around
No one cares??
Don’t their apps have 10’s of millions of downloads?
Obviously someone cares.
Tax payer’s money used to fund a campaign that had zero real effect on rail deaths. Then commercialised to the financial advantage of ….? The state, the agency?
This is everything that’s great and wrong with advertising at the same time. Nearly as useless as Earth Hour – the Clayton’s of environmental campaigns.
stupe