Essence appoints James Luty to the newly created role of client partner for Google

Essence, a global data and measurement-driven agency and part of GroupM, has appointed James Luty as the client partner for Google in Australia and New Zealand.

The newly-created role sees Luty handling client management for Google, the agency’s long-standing client, in the local market.  

Prior to joining Essence, Luty was the national head of business growth at Reprise Media. He previously worked in a number of media roles both locally and in the UK.

Says Luty: “I’m thrilled to take on a role that will allow me to focus on a terrific brand and deliver real value to the client. I joined Essence because I was blown away by the level of digital expertise and the quality of work the agency delivers. Other agencies talk about innovation but at Essence, it’s the backbone of everything we do. It’s easy to see why the agency was recently recognised as the number one programmatic agency.”

Says Jovy Gill, managing director for Essence Australia: “We’re delighted to add James to the continually expanding team. With his wealth of media and client management experience, James is a huge asset to the business.”