Impact Radius rebrands to ‘Impact’ – launches integrated marketing technology platform

Impact Radius, provider of a natively-integrated marketing platform that measures, manages, and optimises brands’ paid marketing and media investments, has today announced the launch of its new company brand, Impact, and unified marketing technology platform.

The new platform is designed to help marketers stop ad fraud, make decisions confidently, create new performance partnerships, and grow their business globally.

As part of the rebrand, the company has integrated its three solutions: Forensiq (acquired in 2016), Altitude (formerly ClearSaleing and Media Manager, acquired in 2015), and Radius (formerly Impact Radius and Partner Manager) into one natively integrated marketing platform of essential marketing technologies for fraud detection and prevention; media measurement, attribution, and mix optimisation; management, payment, optimisation, and growth of traditional performance marketing, and strategic business partnerships.

As marketing technology continues to evolve, tech stacks grow more complex, and data becomes more complicated to analyse and interpret, Impact’s new marketing technology platform aims to simplify things by offering precise and actionable intelligence so marketers, brands, and agencies can maximise growth, and ultimately regain confidence in marketing spend.

Says David A. Yovanno, CEO, Impact: “Impact’s new marketing technology platform is designed to help marketers execute and improve their paid marketing and media strategies through more simplified, scalable, efficient, and effective technology.

“Answering brands’ demands for simplification, transparency, performance, and trust across their paid marketing and media spend, Impact is proud to be first-to-market with a natively integrated core marketing suite of this kind. For example, we are the first to be able to identify and cleanse fraud before measurement, and to apply marketing intelligence and algorithmic attribution to inform optimal investments in advertising and commission payments to performance partnerships. Impact is committed to building disruptive, customer-driven technologies that make marketing easier and more effective, while giving brands the confidence they need to scale their business growth through marketing.”

Says Carlo Savino, executive director, N.A. eCommerce, Lenovo: “We’re excited about Impact’s new integrated marketing platform and are currently using Radius to grow our global performance partnerships. We firmly believe in the company’s vision and integrated solutions strategy and think it will help brands achieve more transparency and trust in their marketing spend. We’re also very optimistic that Altitude can improve our marketing ROI and are in the process of evaluating it as key component of our marketing ecosystem.”