Joris van Elk’s One Show Pick of the Day is Tesco’s ‘Safety Bags’ via Cheil Worldwide, HK
Judging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief “Pick of the Day” video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.
A plastic bag that reduces fruit and vegetable pesticides? That’s what Cheil Worldwide of Hong Kong has created for Tesco supermarkets. It’s a simple idea that has caught the attention of Joris van Elk, founder of Those Who Can in the Netherlands and One Show 2018 Design Jury Member; Joris made ‘Safety Bags’ his Pick of the Day.
“This is a package design that actually solves a huge problem that most people are unaware of, and that’s a great idea.”
5 Comments
More plastic bags? Yep, that’s a great idea.
How about you just wash your fruit and veg?
Talk about inventing a problem.
Fucking joke.
How about Tesco don’t stock fruit and veg covered in poison FFS? Just shows how removed from the real world ECDs are… #awards
The poison food we sell is fine just stick it in this bag for three hours rince thoroughly and your all set to eat it.
This is so stupid. So so stupid.
The idea is to make less plastic bags, you idiots.