Joris van Elk’s One Show Pick of the Day is Tesco’s ‘Safety Bags’ via Cheil Worldwide, HK

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Screen Shot 2018-03-26 at 8.26.59 am.jpgJudging of The One Show and ADC 97th Annual Awards is currently underway in Punta Cana, Dominican Republic. Each day, they are posting a brief “Pick of the Day” video interview with a One Show or ADC Annual Awards jury member, where they tell us about one piece of work that really impressed them.

A plastic bag that reduces fruit and vegetable pesticides? That’s what Cheil Worldwide of Hong Kong has created for Tesco supermarkets. It’s a simple idea that has caught the attention of Joris van Elk, founder of Those Who Can in the Netherlands and One Show 2018 Design Jury Member; Joris made ‘Safety Bags’ his Pick of the Day.

“This is a package design that actually solves a huge problem that most people are unaware of, and that’s a great idea.”