McCann Melbourne leads the Aussie agency pack at the finalist stage of 2018 APAC Effie Awards

A total of 157 entries have emerged as finalists and will be contending for metals at the 2018 APAC Effie Awards. McCann Melbourne leads the Australian agency pack with seven finalists followed by BWM Dentsu with five finalists.

The finalists are determined after two rounds of rigorous deliberations by some 200 of the most talented and experienced Jurors from across the region. This year’s awards are headed by the Awards chairman, Charles Cadell of McCann Worldgroup, and 8 heads of jury – David Porter of Unilever, Elaine Chum of Philips, Guan Hin Tay of J. Walter Thompson, Joanna Flint of Google, Rupen Desai of Edelman, Ruth Stubbs of iProspect, Sameer Desai of Mundipharma and Silas Lewis-Meilus of McDonald’s.

VIEW THE FULL LIST OF FINALISTS – apac-effie-2018-finalists(1).pdf

This year’s finalists saw a wider spread of representation from over 15 different markets, with newer markets such as Pakistan and Bangladesh receiving a spot on the list of finalists.

Dominating the list this year is McCann Worldgroup with total of 33 finalists. This is followed by Ogilvy and Mather with 28 finalists and BBDO Network with 22 finalists.

Says Cadell: “It is always inspiring to review work from across the Asia Pacific Region. The jury this year had a challenging task in defining what represents the best of our business. We are proud to unveil the finalists for the 2018 APAC Effies and look forward to congratulating all winners at the awards gala.”

The Effies are recognised by advertisers and agencies as the gold standard of marketing effectiveness globally, and a pre-eminent award that celebrates and awards ideas that work.

Winners of the 2018 competition will be announced at the Awards Gala which will be held at the Four Seasons Hotel, Singapore on 27 April 2018.  For more information, please visit www.apaceffie.com.