New integrated social agency GROUND officially launches as part of The Hausmann Group

Screen Shot 2018-03-07 at 11.07.08 am.jpgToday sees the official launch of GROUND, an integrated social agency co-founded by ex We Are Social Colin Fairley (left), and The Hausmann Group.

Set up to provide an end to end solution for brands wanting to create meaningful connections with their audiences, GROUND's mission is to create exciting ideas which matter. Drawing deep insights from fan and popular culture, the agency aims to create reasons for people to want to spend time with brands and welcome them into their lives.

As part of The Hausmann Group, GROUND benefits from a central resource of deep specialism as well as the support of an established, multi-discipline, multi-channel agency group.
Says Fairley: "Over the past few years we've increasingly seen a change in the opportunity for brands to talk meaningfully to their audiences. Channels evolve, algorithms shift and people's consumption behaviour varies, but effective communications remains grounded in your ability to be interesting and relevant to the people you're talking to. GROUND is an agency established with a simple mission: to do stuff that matters to people. We back that up with a deep expertise in delivery across multiple channels and disciplines to ensure the right ideas reach the right people to create the right outcomes."

GROUND's offering will include social research and strategy, content creation, brand consultancy, creative development, partnerships, activations as well as influencer and media engagement.

Says Judi Hausmann, CEO of The Hausmann Group: "GROUND is an exciting addition to the Hausmann Group of agencies and recognises an opportunity for our clients and the broader industry to work with a proven team to create work which really creates a difference to their brand communications. This agency is about smashing the mould of conventional, brand-first thinking to make cool shit that people really enjoy and remember. I'm very excited to have this already flourishing business under the Hausmann roof."

Fairley comes with over 10 years' experience working globally and locally on some of the biggest cultural brands like Nike, Adidas, Sony, Netflix and Activision. In particular helping launch both Optus Sport and Netflix in the Australian market.

The Hausmann Group is an independently-owned group of six marketing and communications businesses with over 28 years' experience in the Australian consumer marketing industry.

10 Comments

Tom Neal said:

Colin is an absolute gun and a pleasure to work with. Best of luck to him and his team.

Helen said:

Amazing - good luck Colin!

George Michael said:


Top work Fella!

Helen said:

Congratulations Colin - great news and well deserved

Great offering said:

I like exciting ideas that don’t matter. Can they do those too?

Rich H said:

Looking forward to this. Smart cookie and top bloke.

Rich H said:

Looking forward to this. Smart cookie and top bloke.

Tegan Knight said:

I have worked with Colin and the Hausmann team for several years and couldn't recommend him and the team highly enough. Best of luck to them with this new venture!

Mikey said:

Well done Colin - smart move Hausmann this will rip

George said:

Good on ya Colin! Good luck mate

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