Insurance and care organisation icare appoints Mindbox as digital services agency of record

Specialist digital marketing and media consultancy, Mindbox, has bolstered its client roster after being appointed as the preferred digital services agency for the New South Wales (NSW) government’s insurance and care organisation, icare.

Following a successful partnership in late 2017, Mindbox will see its remit dialled up to include all digital media and data strategy across the brand’s six service lines. icare is one of the largest insurance providers in Australia with $32 billion in assets. It insures more than 296,000 NSW employers and their 3.7 million employees; homeowners, builders and motorists, as well as some of the world’s most iconic assets like the Opera House and Sydney Harbour Bridge.

Mindbox has been tasked with driving awareness and reach, through digital media and data, to ensure icare platforms are reaching relevant audiences while amassing in-depth analytics to produce digestible consumer insights. The implementation of the new digital media and data strategy will ensure icare are better able to make informed business decisions, to deliver world-class insurance and care services to their diverse customer base.

Says Nic Halley, founder and CEO, Mindbox: “We are driven by big thinking, coupled with collaboration and transparency, and have found the perfect pairing working with the icare team. Having kicked off with a project late last year, we’ve been able to swiftly pivot to become an agency of record, working to inform the digital strategy and scale up data analytics across the organisation.

“icare are passionate about creating the best possible outcome for every person and organisation they work with, delivered through a fair, respectful and empathetic experience that focuses on the individual. Our focus is on ensuring that data is an essential resource for business strategy – a source of truth and intelligence to support robust decision making and help bring this vision to life.”

Says Andrew Branwhite, head of brand, customer strategy and integrated marketing, icare: “As the one of the largest general insurers in Australia, we are passionate about changing the way people think about insurance and care. For us, data is key to gaining richer customer insights and strengthens how we provide delivery of cover, treatment and support. Our collaboration with Mindbox ensures we’re working with a NSW based partner who can mirror our business objectives and drive aid for the people of NSW.”

The new partnership follows a raft of successes for Mindbox in 2017, which saw the consultancy partner with DHL Express across the ANZ region and continue its work with HCF, Players Voice, Air Canada, Teachers Health and Puffling.

Mindbox has 18 years of specialisation across media, search, programmatic, social, behavioural marketing, and its associated data.