Our Watch appoints Thinkerbell as its creative agency of record following a competitive pitch

Thinkerbell has announce that after a competitive pitch process, its has been chosen as the agency of record for Our Watch.

Our Watch was established to drive nationwide change in the culture, behaviours and power imbalances that lead to violence against women and their children. Their vision is an Australia where women and their children live free from all forms of violence.

Says Jilly Charlwood, director of marketing and communications at Our Watch: “We are delighted to start working with Thinkerbell.  We were impressed with the way their behaviour change model translated into strong creativity, and we think they’ll be a great team to work with.”

Says Margie Reid, managing partner, Thinkerbell: “There is real momentum in Australian culture to address the underlying issues that lead to domestic violence and we are confident we can bring some ‘measured magic’ to help Our Watch achieve their ambitions. We are honoured to be working with Our Watch.”

The appointment begins immediately. Thinkerbell will be working closely with Our Watch’s long-established media agency Carat.