Paspaley Retail appoints 72andSunny
Paspaley Retail has appointed 72andSunny to be its creative partner.
Paspaley pearls are widely regarded as the finest and most beautiful in the world.
72andSunny are a global creative company who recently opened in Sydney and Singapore.
Says Iris Kleimann, head of marketing, Paspaley “We met the team at 72andSunny and not only had a great connection, but we were inspired by how they could help us continue to build this Australian luxury brand both at home and globally.”
Says Chris Kay, partner and managing director, 72andSunny: “What an opportunity to support a great Australian brand to build its luxury credentials and change the perception of pearls globally. We are beyond excited at working with some of the smartest and nicest people we have met in the market so far.”
3 Comments
Who doesn’t love a pearl necklace.
Pearls. The biggest scam of known to man. A plastic bead with microns of actual pearl on the outside.
Would any agency want this client? What is wrong with agency leadership in the modern world, subjecting their agency/people/talent to these pointless brands.
Just get on a Qantas flight and watch some video.
Plus, who says things like this?
‘We are beyond excited at working with some of the smartest and nicest people we have met in the market so far’
So the rest of your clients are all stupid and horrible?