Powerful gun control message delivered via old Ronald Reagan 'It's Morning in America' spot

The lists, the graphs, the pie charts - It's endless. The data has been cut every which way. There is one fact that is common to all this common sense fact and data - They don't make many Americans change their view on guns and gun control. They are fully aware of all the facts but still unmoved by them.
So how does one move them? Rather than more facts, perhaps more emotion will go some way to changing their minds.

VIEW THE SPOT
A very good ad.
If only its creator the late great Hal Riney could've done the voice-over.