Spikes Asia appoints former Event Cinemas director of sales Joe Pullos as Festival director

Spikes Asia Festival of Creativity has appointed Joe Pullos in the role of festival director.

Pullos (pictured) is a highly experienced commercial leader having worked in the advertising industry for more than 17 years in senior sales and marketing leadership roles within the region. His extensive client and publisher-side experience means Pullos has a tremendous understanding of the trends and issues affecting the advertising landscape today.

Says Pullos: “I’m absolutely thrilled with the opportunity to lead the premier creativity event in Asia Pacific. It’s exciting to be charged with the continued evolution and growth of Spikes Asia and I’m really looking forward to working closely with the creative, media and client communities throughout the region. I’m committed to delivering an awesome festival that not only celebrates the best in creativity and effectiveness, but also delivers the unforgettable experiences our audience deserves.”

Pullos joins Spikes Asia from Event Cinemas, Australia and New Zealand’s largest entertainment business where he was director of sales. Prior to that Pullos was head of trade marketing for News Corp Australia, where he was also the official representative for the Cannes Lions and Spikes Asia festivals.

Says Tim Waldron, co-chairman, Spikes Asia and managing director of Haymarket Media Asia: “As the communications landscape goes through some seismic changes, the role of events like Spikes Asia as a place where the industry comes together has never been more important. Joe’s experience in the industry and connections in the region make him a natural choice to lead the next exciting chapter of the Spikes Asia story.”

Says Philip Thomas, CEO, Ascential Events: “Joe joins Spikes Asia with a vast array of experience and a deep knowledge of the region – he will ensure Spikes will continue in the seamless way it has in the past. I’m confident that Joe’s energy and enthusiasm for Spikes will build on the strong legacy left by Andrea Hayes and take Spikes to the next level.”

Pullos takes up the post on 19 March. Spikes Asia 2018 will be 26 – 28 September.