The 6AM Agency appoints Sarah Hobson in GAD role and Sarah Bell in the role of head of social

Sydney-based creative communications firm, The 6AM Agency, today announced the appointments – of Sarah Hobson (left), group account director and Sarah Bell (right), head of social joining the agency’s leadership .

Hobson and Bell bring a wealth of digital and social talent and experience to further accelerate the agency’s rapid evolution from PR into an integrated creative communications agency, with a deep specialisation in earned and owned and a long heritage in wellbeing and good living.

Says Gillian Fish, founder and director, The 6AM Agency: “Earned-centric and social by design is our core proposition. We are continually evolving to respond to the nature of what audiences want and how they engage with brands that influence their wellbeing and good living.”

Hobson’s 14 year career in client service and digital includes leading agency experience at Host Sydney at the Havas group, Droga5, WCRS & Altogether Digital, and Tonic. She has worked across global brands in travel, automotive, retail, banking, alcohol and fast food including Air New Zealand and Subaru.

Bell most recently worked in Singapore, leading social operations from the Digitas APAC headquarters. Before that, Faith the Agency and Bright Digital in London, UK. Bell has been integral in driving multi-million-dollar brands across Europe, the Middle East and South East Asia including Disney APAC, Clarins APAC, Sony Medical Europe, BlackBerry, United Overseas Bank and Burger King.

Formerly Brand New Solutions, The 6AM Agency was founded in 2002 by wellbeing communications expert and author Gillian Fish. The agency is renowned for its work with world- leading brands and experts in complementary medicines and integrative healthcare and today has an extensive portfolio of health, wellbeing and lifestyle clients based in Australia, Japan and the United States.

Says Fish: “I am delighted to welcome both Sarah Hobson and Sarah Bell as senior leaders as we further accelerate our rapid evolution as a strategy-led, modern, creative communications agency.”