The Story Lab appoints Jayde Walker to group content partnerships director role in Melbourne

The Story Lab, Dentsu Aegis Network’s premium entertainment content business, has appointed Jayde Walker (left) as group content partnerships director in Melbourne. Leading the partnerships and sponsorship team, Walker’s focus will be on creating ambitious media-led content partnerships that deliver business value for clients.

She joins the business with broad experience, having spent the past three years client side within Deakin University’s central marketing division and, prior to that, as part of the strategic integration and planning team at Seven Network RED. Walker is an experienced publicist and journalist with stints at Seven Network, Nine Network and The Queensland Times.

Says Adriana Colaneri (above right), managing director of The Story Lab: “Strengthening the content partnerships capability is a key focus for The Story Lab this year and Jayde is an exceptional asset to lead the team in Melbourne. With her diverse experience and skill set on client side, media sales and as a content creator, she is best placed to accelerate growth of our content partnerships offering in 2018. I am exceptionally happy to be welcoming her to our team.”

Says Walker: “I’m incredibly excited to join The Story Lab team. They’re a dynamic agency producing fantastic work in market, with the support and scope to drive some truly amazing content innovations. I’m looking forward to expanding our offering in 2018, and developing unique partnership propositions that help our clients tell their brand story in a compelling way.”

The Story Lab elevates ad funded partnerships, sponsorships and influencer programmes into big entertainment ideas with distinctive IP, distribution and activation. The Story Lab has evolved its Australian offering over the past 12 months to include end-to-end content capability and has grown its team of content experts, with a focus on growing the content partnerships capability this year.

Walker’s appointment also comes off the back of a successful 2017 for The Story Lab, with Sydney and Perth office launches, as well as an outstanding awards season winning two Effie Awards, Global WARC Media Award and Asia Pacific PR Excellence Awards.