Australian Gas Networks encourages Aussies to 'love winter' in new campaign via CHE Proximity

Screen Shot 2018-04-27 at 7.56.17 am.jpgAustralian Gas Networks (AGN), with the help of CHE Proximity, has launched a new campaign that encourages Australians to 'love winter' this year.
 
Directed by FINCH's Jae Morrison, the campaign is led by three TVCs - Cooking with Gas, Nup and House Pants. The series brings to life authentic and relatable scenarios around enjoying the great indoors this winter, with a focus on natural gas when its benefits are the strongest.
 
Acting marketing manager of Australian Gas Networks, Chris Hewson, says the energy infrastructure category is traditionally dominated by rational and functional messaging, which AGN wanted to change.

VIEW THE 'NUP' SPOT
VIEW THE 'HOUSE PANTS' SPOT
VIEW THE 'COOKING WITH GAS' SPOT
Says Hewson: "We really wanted to flip this functional convention on its head and drive desire for Natural Gas through emotion when it's most applicable, in winter".
 
Group creative director at CHE Proximity, Glen Dickson, says the agency's approach to the campaign was to show Aussies that there's a bright side to the colder months.
 
Says Dickson: "Typically, Aussies yearn for beach and BBQ weather, but with this campaign Aussies might rethink their favourite season."
 
AGN's 'Love Winter' campaign launches this month across a variety of platforms nationally, including TV, out of home, online media, cinema and radio.
 
Agency: CHE Proximity
CCO: Ant White
COO: Andrew Drougas
Group Creative Director: Glen Dickson
Creative Directors: Joe Hill / Garret Fitzgerald
Head of Chep Films: Julie Duff
Senior Broadcast Producer: Jenny Livingston
Sound: Matt Thompson
Head of Craft: Matt Allpass
Designer: Callum McGregor
Client Partner: Bryce Coombe
Senior Account Director: Tom Blackburn
Senior Account Manager: Hanna Scott
Account Executive: Kyle Gradidge
Senior Operations Manager: Pravina Kumar
 
Production Company: FINCH
Director: Jae Morrsion
Exec Producer: Corey Esse
Producer: Kate Merrin
DOP: Matt Toll
Prod Designer: Patrick Bennet
Editor: Jo Scott @ The Butchery
Flame / Online: Jon Holmes
Colourist: Marty Greer

14 Comments

Love said:

Sooooooo gooo!

Y E P said:

Love your work Joe and Garret. These are really great.

Great work said:

Far more Yup, than Nup! These are awesome.

AdMan said:

Cracker ads! Nice one.

Nick said:

Great scripts.

Wintah said:

Love these, just so so right!

Makes me feel all warm said:

Nice idea, well executed

Origin Energy muppets: Look what you can create when you know what you're doing!

Makes me feel all warm said:

Nice idea, well executed

Origin Energy muppets: Look what you can create when you know what you're doing!

Drinking the cool aid said:

You CHEP people really know how to blow your own trumpet.
These are very, very average.

Generic house garment said:

These are just boring and bland. And what’s with Tone Loc blabbering on in the background, I had to check my speakers to see if I had music on at the same time. You couldn’t do a simple track edit?

Thredbo said:

We’d like our line back thanks.

Nice said:

Really sweet. Love the writing.

Jade said:

These ads are the best I’ve heard for ages - LOVE THEM! Whoever
was involved are brilliant. They make me smile every
time I hear one. Love your work!

oooohh yeaahhh said:

These are far and away my favourite ads this winter. The kind that make me leave the radio ON. They work so well for both radio and TV. Just love these. Especially NUP.

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