Auswalk uncovers Australia's natural wonders in latest integrated brand campaign via 10 feet tall

055A7094_press release V2[4] (1).jpgThere are many reasons to walk - and those who do, know that the most memorable journeys can only be experienced by foot. As Australia's leading walking holiday provider, Auswalk has chosen 10 feet tall for a complete brand refresh with integrated campaign and website build around this narrative.

Says Brett Neagle, managing director, Auswalk: "Walking and hiking has become increasingly popular, with more people seeking authentic experiences away from the crowds of tourists. The path to exploring Australia's true spirit is right beneath our feet and we want people to explore this great country in a more personal and connected way.

VIEW THE FILM
"We offer both self-guided and group-guided tours to make everything comfortable as possible. And we provide everything you need, from food to accommodation, luggage transfers and knowledgeable guides. That way you can focus solely on the magic of walking."
 
Says Joseph Meseha, managing director and partner, 10 feet tall: "With such a great service offering, we felt the brand needed a new look and feel to appeal to the growing market of authentic adventure seekers. Our integrated campaign focuses on showcasing the intimate connection walkers have with the natural environments around them. We wanted to showcase this whilst uncovering Auswalk's ability to make it happen".
 
The campaign's central film is narrated by a walker describing her reasons for walking.

Agency: 10 feet tall
Creative Director: Stuart Black
Managing Director: Joseph Meseha
Strategy Director: Magnus Nilsson
Art Director: Matt Toebelmann
Copywriter: Michael Harris
Design: Travis McKeag
Design: George Kalogerakos
Client Services Director: Pia Moore
Senior Account Manager: Sam Fletcher
 
Production Company: Monster & Bear
Director: Sarah Hickey
Producer: Tessa Mansfield-Hung
Cinematographer: Josh Mitchell-Frey
1st AC: Oliver Lance Kerr
Editor / Sound Design / Colour Grade: Sam McCarthy
Drone Operators: Radar Kane & Juzzy Kane

Client: Auswalk Walking Holidays
Managing Director: Brett Neagle
Marketing Manager: Maja Duvnjak

4 Comments

The walker said:

This is nicely done. Well done 10 feet tall

This is a pedestrian said:

Frank walker from national tiles should've fronted this

Frank said:

bunch of white Aussies surveying the land their ancestors stole.

Guru said:

Makes me want to walk, job done

Leave a comment