CHE Proximity Australia wins RACV business after competitive pitch against TBWA\Melbourne

After three and a half years with J Walter Thompson Melbourne CHE Proximity Australia has won the Royal Automobile Club of Victoria account, after a competitive pitch against TBWA\Melbourne.

J Walter Thompson Melbourne, which declined to repitch the business, won the RACV account from TBWA\Melbourne (then Whybin\TBWA) in September 2014.

CHE Proximity Australia’s creative profile has improved dramatically over the last year, coming out of nowhere to being ranked #7 in the annual CB Hot List 2018.