CHE Proximity + BWM Dentsu lead Aussie agency pack in New York Festivals Awards 2018 shortlist

Cochlear-in-disguise-sml_670 (1)-thumb-400x257-262355-thumb-400x257-267181-thumb-400x257-271289-thumb-400x257-282990.jpgNew York Festivals International Advertising Awards announced this year's finalists from entries submitted from 51 countries for the following competitions: Activation & Engagement, Audio, Avant-Garde/Innovative, Branded Entertainment, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Film Craft, Integrated, Media, Mobile, Outdoor, Package & Product Design, Print, Public & Media Relations, Public Service Announcements, Sports, and Student.

Australia has secured 69 finalists with CHE Proximity and BWM Dentsu leading the Australian finalist tally with 15 finalists each. Ogilvy Melbourne is in third place with seven finalists, followed by McCann Sydney with six, Cummins&Partners Melbourne and Clemenger BBDO Sydney with four apiece, whilst TKT Sydney has three.
Australian agencies/production companies scoring two finalists each include AIRBAG, VML Sydney, Fenton Stephens, Alt.VFX and TBWA Sydney, whilst BMF, FINCH, Blackbird, McCann Melbourne and Marketforce have one finalist each. 
Says Michael Demetriades, president, New York Festivals: "This year's Finalists, selected by the Grand Jury, reflect the leading-edge campaigns created by agencies around the globe. NYF's Executive Jury, comprised of some of the world's most award-winning creatives, will thoughtfully review all creative entries to determine which will earn trophies and deserve the title of World's Best Advertising."
For 2018 NYF added Sports to its powerhouse competition roster honoring all facets of advertising, marketing, sponsorships, and creative communications on all platforms in the sports industry sphere.

The 2018 Grand Jury comprised of 400+ creative directors, executive creative Directors and worldwide chief creative officers from 57 countries determined the finalists through online judging sessions and a live collateral judging session.

All finalist entries will progress to the live judging round with the 2018 executive jury. This elite group of global chief creative officers and C-suite creative leaders will convene in New York City April 19th-23rd to judge all mediums through five rounds of judging and select the World's Best Advertising Third Prize, Second Prize, First Prize, Grand Prize Award and Best of Show award-winning entries. All Film Craft finalists will be judged on Saturday and Sunday, April 21st-22nd by the second annual Film Craft executive jury, comprised of respected film industry experts dedicated to the quality and aesthetics of the film making process. All trophy winners will be announced live at the New York Show.

New York Festivals recognizes exceptional contributions by individuals and companies within the international advertising community. In addition to Best of Show, Global Brand of the Year, Global Agency Network of the Year, Regional Agency of the Year, and Best New Agency of the Year, special awards include: Lifetime Achievement Award, Boutique Agency of the Year, Independent Agency of the Year, and Best Commercial Film Director.

The 2018 New York Show will take place on May 17th. The annual awards ceremony and gala will be held that evening at the world-class performance space, Jazz at Lincoln Center's Frederick P. Rose Hall, Broadway at 60th Street, New York City. The evening begins with a cocktail reception, followed by the awards ceremony. A celebratory after-party will be held to toast all the winners of the World's Best Advertising.


Interested said:

There are 68 finalists for Australia in that list.

Interested to know if that is a shortlist or just a list of everyone that entered.

So, does 'leading the pack' actually mean that, or should the title read

CHE Proximity Enters More Awards than Everyone else

Genuine question by the way.

Yep said:

^Couldn't agree more. "
CHE Proximity has largest awards budget in Australia"

anyone said:

Anyone care to share what their place spends on award entry fees each year?

$1million dollars said:

One Million Dollarrrssss

Champagne Jonny said:

Howie, we need to talk.
I know you're trying to prove your creative capability, but this shit is crazy.

green eyed monster said:

typical amount of shade from those not in the spotlight

Scam test in disguise said:


@greensyeyedmonster said:

Its not shade - no one is saying anything negative.

Just looking for insights from people in the know about the term 'finalists' in this award.

Did anyone enter and NOT make it as a finalist?

Why does... said: one ask the same questions of BWM? They have the exact same number of finalists. Funny how everyone acts like they're not being biased, but clearly are through the very question they're asking.

And yeah, no fucking surprise that you can only win awards when you pay to enter them. Congratulations on this not being your first rodeo.

ok said:

. I think it's only because CHE was mentioned first in the headline.

@why does

its not to do with winning awards if you pay for them - that, as you point out, is a given. its about claiming some kind of accolade, or to PRd as 'leading the pack' by receiving the most number of 'finalists' when it appears like this is just everyone that entered.

although, no one has confirmed that this is the case

CHE, BWM, and all the others that are 'finalists'. Did any of you enter anything that was knocked back??

Leave a comment