Guilty director Edwin McGill shoots new ‘Watch Your Nuts’ viral video via The Creative Works

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Watch Your Nuts.jpgAs the need for extra cash increases due to too many punts on the horses or a cheeky Bali escape, there is a fast loan debt crisis looming for many Australian men in their 20-30’s. Guilty, The Creative Works, Consumer Action Law Centre and Financial Rights Legal Centre have collaborated to produce an awareness campaign using an unusual ‘hero’; a rabid squirrel, on the hunt for their nuts.

Directed by Guiltys’ Edwin McGill, the ‘Watch Your Nuts’ viral video is bringing consciousness to the quick loans epidemic and hoping to prevent men losing their valuables. This irregular approach has already accrued upwards of 700,000 views on popular social media channels collectively.

Additionally, the campaign’s website watchyournuts.com.au has had great success, a place where Consumer Action and Financial Rights suggest amusing approaches to saving a penny, along with more practical options. The website has relevant information to help those in debt or those thinking about taking it on.

Says Tom Davies, producer, Guilty: “It was really great being able to work with The Creative Works, Consumer Action and Financial Rights on such an important campaign. And let’s be honest- rarely do you get the chance to make an ad about a squirrel looking to feast on your privates!”.

This is a socially conscious campaign on a topic seldom reported in the media, aiming to create better financial management and mindfulness for men needing to protect their family jewels and assets.

Production Company: Guilty

Director: Edwin McGill

Producer: Tom Davies

Executive Producer: Jason Byrne

DoP: Adam Howden

Art Director: Charlie O’Brien

Editor: Ryan Brett

Post: Manimal Post

Agency: The Creative Works

Creative Director: Michael Davey

Creatives: Mikey Tucker & Richard Lovell

Director Strategy: Sam Osborn

Managing Director: Matthew Turner