IKEA continues to celebrate the everyday in new storage solution campaign via The Monkeys

IKEA_STILL_1.jpgInspiring Australians to experience the happiness to be had in everyday life at home, IKEA Australia has released its new autumn retail campaign with a focus on smart storage solutions, under the brand platform, 'The Best Day is the Everyday' via The Monkeys.

For the many Australian families faced with a lack of storage solutions in small living spaces, the campaign highlights a range of storage products to help with organisation; and the sense of joy when everything finds its perfect place.

IKEA_STILL_2.jpgDirected by Jonny & Will at Blinkink, the TV broadcast campaign is narrated by Swedish actress Lena Endre.

Says Barbara Humphries, creative director, The Monkeys: "IKEA's products have so much character and usefulness, it's a real joy to be able to bring those features to life each season."

Says Kristin Bengtsson, national marketing manager, IKEA Australia: "We're very happy with this playful autumn campaign and hope it will inspire many Australian families to find the happiness to be had in the everyday when things are stored away and clutter-free. The aim is to free up more time to be able to focus on the fun stuff in life.

"It complements our series of unique spots that differentiate IKEA from our competitors, while successfully engaging and motivating consumers to visit our stores and website."

Client: IKEA Australia
National Marketing Manager: Kristin Bengtsson
National Marketing Communications Manager: Erin Falconer
Marketing Communications Specialist: Erin Burges
Interior Design Leader: Melissa McInnes
External Channel Activity Leader: Tabitha Krygsman

Creative Agency: The Monkeys
Cofounder and Group Chief Creative Officer: Scott Nowell
Creative Director: Barbara Humphries
Copywriter: Andrew Hurwitz & Cyndall McInerney
Art Director: Katyana O'Neill
Group Account Director: Humphrey Taylor
Senior Content Director: Rebecca Tearle
Content Director: Lauren Shelley
Content Executive: Will Davies
Head of Production: Thea Carone
Senior Agency Producer: Penny Brown
Production Company: Blink Ink & FINCH
Executive Producer: Bart Yates & Corey Esse
Director: Jonny + Will
Producer: JoClaire Thompson

Edit House: The Editors
Executive Producer: Nicoletta Rousianos

Senior Producer: Daniel Fry
Editor: Ryan Boucher

Post Company: FINCH Post
Head of VFX: Andy Timms
Post Producer: Jayne da Costa
Colourist: Billy Wychgel
VFX Artists: Jonte Wendt & Lee Sandiford

Sound House: Song Zu

Music Composition: Ramesh Sathiah
Executive Producer: Lesley Chambers
Music Licensing: Level Two
Track: Bubblegum, Confidence Man 


Cringe said:

This post is a mess and the products look terrible.

Flashbacks said:

Feel like I'm watching bloody Johnson and Friends.

yawn said:

you know when you sit and watch an offline for the first time and everyone goes "man, 30s goes fast doesn't it?".

Pretty sure nobody said that this time.

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