LIDA puts busy marketers in the know with new ’60 Second Gets’ series of animated info films

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Screen Shot 2018-04-19 at 11.33.18 am.jpgScreen Shot 2018-04-19 at 11.33.18 am.jpgLIDA, the customer engagement specialist business within M&C Saatchi Group has crafted an initial eight-episode series of bite-sized animated videos designed to help busy marketers stay ahead of the game.

’60 Second Gets’ draws on LIDA’s wealth of experience to unpack the latest industry tools, tech and thinking.

Launching today, the first video, ‘Success in Six Seconds’, shows our attention spans are shorter than that of a goldfish. The clip demonstrates how to catch eyeballs, and generate cut through with today’s social and mobile audiences.

Subsequent videos will be released fortnightly, covering a variety of topics from Blockchain to DMPs.

Says Rich Donovan, creative director, LIDA: “New technologies are changing the language, theories and possibilities of marketing at a daunting pace. We wanted to give clients a quick and accessible way to learn about the latest ideas and innovations across the marketing industry.  Our ’60 Second Gets’ series is a fun way to do just that.”

The content series includes the below:

●    Success in six seconds

Recent research shows our attention spans are shorter than that of a goldfish. Here’s how to catch those eyeballs.

●    Conversational UX

Our friendly bot explains how a machine can help increase sales and make people warm to your brand.

●    What’s an Insight?

We show how to find one, how to action it and how you can use it to challenge the status quo.

●    What’s a Blockchain?

Currently, this digital ledger technology is almost exclusively used for cryptocurrency. If you don’t have a clue what that means, this video is for you.

●    Business Intelligence v Data Science

Is one better than the other? Can they work in tandem and…should they? First, we give you the intel on what they are.

●    UX v CX

What are they and can you have one without the other? Come on our short journey, about customer journeys.

●    What’s a DMP?

Every business is drowning in data. We show how a DMP can be a lifesaver.

●    The Secret of Shareable Stories

There’s a difference between downloading information and telling a story people want to share. Here are three tips to sharing happily ever after.