Master Builders unveils new TVCs for ‘Somebody Should’ve Asked’ campaign via Fenton Stephens

Master Builders Association of Victoria is extending its “Somebody Should’ve Asked” campaign with a trio of TVCs from agency Fenton Stephens and Truce Films.

Says Alex Fenton, creative director, Fenton Stephens: “When we started working with Master Builders, we realised that “Is Your Builder a Master Builder?” was a brand property far too valuable to replace. So our job has been to augment it and keep it fresh. This is phase two of that process.”

The TVCs, which will also appear online, take a humorous look at the kinds of mistakes that people could have to learn to live with if they choose the wrong builder. And, of course, offer the solution; to ask the magic question before someone asks you.

VIEW THE FIRST SPOT

VIEW THE SECOND SPOT

VIEW THE THIRD SPOT

Says Leanne Edwards, general manager, marketing, policy and communications, Master Builders: “While there’s nothing funny about building blunders in real life, they certainly make amusing cautionary tales for anyone thinking of undertaking a major construction project. And the response to the campaign has been fantastic from consumers and our builder members alike.”

Client: Master Builders Association of Victoria

Account Manager: Lucy Ranger