May Day for Arthur Sadoun in Paris for unboxing of Publicis Groupe’s global AI platform Marcel

As promised back in June last year, Arthur Sadoun, Chairman & CEO of Publicis Groupe, has invited the press to attend the unboxing of the platform Marcel ~ named after the founder of Publicis, Marcel Bleustein-Blanchet ~ on Thursday, May 24, 2018 at the Groupe’s leadership seminar in Paris.

Marcel, Publicis Groupe’s disruptive platform, promises to radically transform the way the Groupe’s teams and their clients connect, interact and collaborate.

Sadoun (pictured) surprised the marketing world and the vast majority of his own employees last June during the Cannes Festival of Creativity by dropping the news that Publicis would be skipping all industry awards shows for a year in order to develop Marcel and achieve related “cost synergies.”

In January, after more than six months of development (and silence), Publicis Groupe announced it was bringing in Microsoft to help build the platform.

Hopefully not a bad omen for Marcel, press hacks are warned to keep in mind that the SNCF (France’s train network) and the air traffic controllers have announced a strike on May 23 and 24. Publicis suggests participants leave ample time to arrive in Paris.