Monash University launches Sip Safe activation – a simple wristband that helps protect young people against drink spiking via Y&R Melbourne

Y&R Melbourne has launched Sip Safe on campus at Monash University. The Sip Safe wristbands detect drugs by simply placing a drop of your drink onto the band itself.

Designed for widespread use across festivals, events, bars, nightclubs and other venues where patrons are already accustomed to using wristbands, Sip Safe is equal parts utility, education and deterrent for would-be drink spikers.

The product was first trialled during Schoolies in late 2017 and will now be rolled out at a variety of student and youth events throughout the year.

Says Trisha Prpich, director, Monash Residential Services: “Monash is invested in the safety and wellbeing of our students. We want to make sure our community is safe and well informed, and that includes encouraging everyone to drink responsibly. Sip Safe has the potential to provide users with an easy way to determine if their drink has been spiked with two of the most common drugs used in drink spiking.”

Says Jake Barrow, executive creative director, Y&R Melbourne: “Launching Sip Safe with Monash University is an incredibly proud moment for us. It represents a milestone in the effective harm reduction and education of drink spiking. We hope the initiative goes on to make a difference throughout the broader community.”

Client: Monash University

Producer: Jules Callen