NOVA Entertainment enlists UK artist Sam Smith to front smoothfm’s latest campaign via Big Red

NOVA Entertainment has announced the launch of smoothfm’s latest marketing campaign via Big Red, featuring Sam Smith, one of the world’s biggest artists. The campaign will run across TV, digital, social and out of home (OOH) – transit and large format, launching from Sunday 8 April.

Smith will front the new TVC, designed to highlight smoothfm’s brand position of an easy place for listeners to escape their busy lives. The TVC features Smith’s hit “One Last Song” and album track “Baby You Drive Me Crazy”, watch the new TVC here. Smith’s music tests strongly with the smoothfm audience and will provide loyal and new listeners another reason to tune into the network. Smith will also feature in smoothfm’s outdoor and transit creative reminding audiences that smoothfm is “your easy place to relax.”

VIEW THE SPOT

Says Tony Thomas, chief marketing and digital officer, NOVA Entertainment: “Sam Smith’s music and personality make him a perfect fit for the smoothfm brand. To have one of the biggest artists in the world featuring in our new campaign is such a huge opportunity for the next stage of smoothfm.”

Smith is one of the most versatile and respected contemporary artists, and with broad appeal to diverse audiences, Smith’s music transcends gender, age and lifestyle demographics, which makes him the perfect choice to front the smoothfm’s new marketing campaign.

Smith recently performed in Nova’s Red Room at Sydney Opera House, following the release of his album ‘The Thrill Of It All’. The album features the chart topping and platinum certified single ‘Too Good At Goodbyes’ and has achieved global success on the Spotify Charts, Australian, UK and US iTunes charts as well as reaching number one on the UK and ARIA singles charts. In the three years since the launch of Smith’s debut album ‘In the Lonely Hour’, he has become one of the biggest acts on the planet with over 12 million global album sales and an array of awards including three Brit Awards, four Grammys as well as an Academy Award and Golden Globe for his James Bond theme ‘Writings On The Wall’.

This new campaign continues the network’s strategy of profiling world class artists, that reflect smoothfm’s personality and format, in the station’s marketing creative. Michael Bublé and his huge international hit “Haven’t Met You Yet” featured in smoothfm’s award winning launch campaign in May 2012, and Bublé has continued his association with the brand in subsequent campaigns and well as guest hosting his own weekend shows several times.