Rebecca Wood inspires Kiwis to live a double life in Rebel Sport’s latest campaign via Ogilvy NZ

| | 3 Comments

Screen Shot 2018-04-10 at 1.12.53 pm.jpgRebel Sport wants to inspire New Zealanders to make the most of each and every day. To push through the daily grind and always make time for sport. But how do you motivate time-poor Kiwis, to side-step the couch and go outside to play?

Ogilvy and Revolver teamed up to do it with an epic 90 second film ‘Rugby Fighter’, featuring the remarkable New Zealander, Rebecca Wood.

Not only does Wood play lock for Rugby World Champions the Black Ferns, she also has a demanding day job, as a firefighter. Wood is living proof that if you make time for exercise and sport you’ll no longer need to make excuses. The 24 hours we are given every day puts us all on a level playing field, but if you use them wisely, you can take yourself to another level. The film reminds us that you only get one life, “How many lives you live is up to you.”

Says Rod Duke, group managing director, Rebel Sport: “Rebel has always been a brand that seeks to inspire New Zealanders to play sports with passion, and this latest campaign is designed to do just that. Rebecca really sums up how far commitment, passion and dogged determination can take you, not just in sports, but in life too. Rebecca’s story felt like the perfect way to inspire Kiwis to get out there and go hard.”

Says Wood: “There was no such thing as spare time because as soon as I got home from work it would be training. And then even after training, I would come home and do the extras, because there would be something I wasn’t happy with. I didn’t want to miss any opportunity to improve my chances of getting into the team and to the World Cup. And at the end of the day if I didn’t make it then I knew I hadn’t let an opportunity slip to not try my hardest and get in.”

Says Lisa Fedyszyn, group creative director, Ogilvy: “We loved the chance to bring Rebecca’s story to life for Rebel. When you’re a kid you dream of being either a firefighter or a sports star. The fact she makes time to excel at both of these should be an inspiration to all New Zealanders. It’s definitely left me with no excuses not to fit in a run after work.”

Says Regan Grafton, executive creative director, Ogilvy: “I love how impactful this commercial is, not only visually but also from the message it sends. Rebecca proves there’s always time for sport. You just need to make the commitment.”

A 15 second teaser video featuring rugby goal posts set ablaze, was initially released to pique curiosity. The 90 second video was released 11th April 2018 via Rebel Sports’ digital platforms, with different durations rolling out in coming weeks over other media.

 

Agency: Ogilvy & Mather, New Zealand

Executive Creative Director: Regan Grafton

Group Creative Director: Lisa Fedyszyn

Group Creative Director: Jonathan McMahon

Art Director: Sam Henderson

Copywriter: Kent Briggs

Design Director: Nathan Chambers

Head of Post Production: Martin Spencer

Head of operations: Siobhan Burke

Agency Film Producer: Steen Beech

Agency Film Producer: Danielle King

Photographer: Luke Harvey

Group Account Director: Susan Browne

Account Director: Danielle Lowe

Planning Director: Ben Fielding

Group Media Director: Rachel Anderson-Cormack

Media Director: Di Rice

Digital Media Manager: Helen Breckon

Production Company: Revolver/ Will O’Rourke

Director: Matt Devine

Managing Director/ Executive Producer: Michael Ritchie

Executive Producer: Pip Smart

Producer: Alex Kember

Director of Photography: Crighton Bone

Edit House: The Butchery

Editor: Dan Lee

Post Production: Heckler

Head of Post Production: Jamie Watson

Colourist: Trish Cahill

Sound: The Coopers

Executive Producer: Penny Cooper

Senior Sound Engineer: John Cooper

Client: Rebel Sport

Chief Operating Officer: Pete Burilin

Marketing Manager: Liz Hanrahan