Taxi and Rumble make Queensland great again; Tourism + Events QLD launches new campaign

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Screen Shot 2018-04-06 at 4.13.31 pm.jpgTourism and Events Queensland has launched a major new campaign to coincide with the Gold Coast 2018 Commonwealth Games, building on the State’s most famous tourism tagline, “Beautiful one day, perfect the next.”

The campaign, created by independent agency Rumble Creative & Media evolves its meaning from simply being about the weather to being about life in Queensland, encouraging travellers to find their perfect next holiday, event or experience amongst the diverse wonders of the state.

screen grab 2.jpgSaysMichael Branagh, group executive, global marketing, TEQ: “The equity of that line was impossible to ignore, but it’s the authenticity of the execution that really captures the feeling of Queensland.”

Says Nancy Hartley and James Burchill, creative partners, Rumble Creative:screen grab 3.jpg “Queensland is incredibly beautiful, but the attitude to life is unique too. That’s where we knew we could create our own space, that couldn’t belong to any other destination.”

Popular Queensland musicians Thomasscreen grab 5.jpg Busby and Jeremy Marou lead the cast, directed by Jonathan Nyquist via Taxi Films.

Says Branagh: “The guys are what you see. Locals who love Queensland, and love sharing everything that’s special about it. The rapport you see between them and the kids is the real deal.”screen grab 6.jpg

The TEQ digital team also worked closely with Rumble’s sibling agency ROMEO to create immersive digital and social extensions of the campaign.

The campaign, which includes a 60 second brand, five 30 second experience tvcs, print, outdoor and digital executions, is in market now.

Client: Tourism and Events Queensland

Group Executive, Global Marketing: Michael Branagh   

Director, Global Brand: Jill Holloway

Marketing Manager, Global Brand: Alison Bendall

Director, Experience Engagement and Digital Channels: Chris Chambers

Digital Marketing Manager: Kate Duffy

Agency: RUMBLE Creative & Media

Founders/Creative Partners: Nancy Hartley, James Burchill

Founding Partner: Remy Brassac

Group Account Director: Edwina Gilmour

Senior Account Manager: Nikita Baynes

Agency Producer: Katrine Bowman

Production Company: Taxi Film

Director: Jonathan Nyquist

DOP: Earle Dresner

Producer: Mark ‘Bish’ Bishop

Post Production: Cutting Edge

Editor: Kerry Farrell

Assistant Editor: Felicity Kranz

Producer: Kristie Godden

Flame Artist: Steve Leacey

Colourists: Ben Eagleton, Danny Scotting

Sound Engineer: Mike Lange

Music: “Blue Road” by Busby Marou

Busby Marou Sound Engineer: Nathan Davis

Casting: Ben Parkinson Casting

ROMEO:

Head of Business: Amanda Shultz

Creative Director: Marco Eychenne

Account Manager: Caitlin Lilley

Technical Director: Joel Garvey

UX Designer: Jade Stephens

Interaction Developers: Jonny Lu, Michael Schmidt