TBWA Sydney resigns Foxtel account leaving WiTH Collective and Marcel as lead agencies

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Screen-Shot-2017-06-15-at-4.53.54-pm.jpgTBWA Sydney has resigned the Foxtel account, having been appointed as the lead agency in 2016.

Sydney agencies WiTH Collective and Marcel now lead the business.

Says a Foxtel spokesperson: “TBWA weren’t a retained agency – they worked for us on projects but haven’t done so for some time. We continue to work with two retained agencies – With Collective and Marcel.

“We will continue to remain open to great creative ideas and thinking from Australia’s deep pool of brilliant marketing and creative minds. There’s never been a more exciting time to be charting new directions in entertainment.”

Says Paul Bradbury, CEO, TBWA Australia/NZ: “We have really enjoyed our relationship working with Foxtel, however an exciting new opportunity has come our way which is competitive. We wish Foxtel all the very best.”

TBWA Sydney was responsible for the hilarious ‘Make it Yours’ campaign’ which included spots such as ‘Date‘, ‘Bus‘ and ‘Karen‘.