TMG agency ChannelZero appoints creative Benjamin Croft to the role of creative director

TMG agency, ChannelZero has today announced the appointment of Ben Croft as the agency’s new creative director completing Channelzero’s leading executive team line up (he joins Mikey Taylor, CEO, Franky Callanan, ECD and Belinda Wearne who was appointed general manager in October 2017).

Croft returns to Channelzero, having spent the last three years as senior art director at Studio Woo. He has led teams on high-end accounts including Running Bare, Oxford, Jag, Sheike, Paspaley, GPT, Nikon and Mirvac. Croft has previously worked at Channelzero, as contracted creative director and notably worked on VS for Men. Croft returns to further escalate the agency’s profile and caliber of its work for its portfolio of clients, taking brands to new heights in 2018, and beyond.

Says Taylor: “Ben has continued to master his craft and grow his experience over recent years and we are delighted to have brought him back to Channelzero. His skills in art direction, design, branding and photography will catapult Channelzero to the next level which is our focus for 2018.”

Says Croft: “There is something about Channelzero that keeps bringing me back. It’s not like any other agency. It has its own rhythm and unique approach to its people, the work and its clients.”

Says Callanan: “Ben brings a true art and creative finesse to the table. His skill and experience will complement our existing team. I honestly cannot wait to see what’s to come over the following months.”

Channelzero is a full-service agency, based in Sydney’s leafy district of St Leonards. The agency is the Australian offering under the global marketing network, TMG (The Marketing Group plc). Channelzero’s clients include Speedo, Nestle, Sanitarium, Rio Tinto and Sydney Water.