Xero celebrates the beautiful moments of small business in new campaign via Goodoil Films

Xero, the global leader in cloud accounting software, has today revealed the next phase of its ‘Beautiful Business’ brand campaign, featuring a video launch and hot air balloon influencer activation to celebrate the beautiful moments in small business.

The national campaign showcases the moments that define ‘beautiful business’, from the flexibility of remote working, to reclaiming valuable time and the chance to focus on the important things in life, enabled by streamlined accounting and business processes. The campaign brings to life the evolution of Xero to a business platform that goes beyond beautiful accounting software alone.

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Xero’s new video ‘Right on time’ produced by Goodoil Films, explores the moments life throws at us in business, and how the most important moments are made easier with a little help. From reclaiming lost time, reconciling accounts on the run, to reaching a goal you’ve long been striving for – Xero is all about letting you do business, beautifully. So no matter how busy you are, there’s always smart software, beautiful design and the right tools at hand to help you and your small business grow.

The 60-second video launched as part of the second phase of the campaign and is featured online and across Xero’s social media channels.

Xero’s beautiful business campaign comprises four key components. Phase one featured out-of-home advertising at more than 2,000 locations across Australia, and a sponsored podcast series in partnership with News Corp.

Says Penny Elmslie, small business director at Xero Australia: “Beautiful business can mean different things to different people. For some, it could be finding your passion and pursuing it tirelessly to realise your vision. For others, it may be the moment when everything comes together to create a business, or it could be the flexibility and lifestyle that’s so important to some business owners.”

For the first time, Xero has engaged its customers to be brand advocates online by sharing their personal experiences on how their small business is beautiful business. This culminated in a breathtaking activation on April 18th, with the customers celebrating beautiful business in a Xero-branded hot air balloon event over Melbourne’s iconic CBD. A video was made capturing the experience.

Says Elmslie: “Small business is the engine room of the Australian economy and at Xero, we’re laser-focussed on supporting them. This campaign is all about showcasing and acknowledging those moments that make being an entrepreneur and running a small business, so rewarding.”

Xero

Producer: Chana Mclallen