A ‘Big News For Kids’ exclusive from 303 MullenLowe for new Perth Children’s Hospital
The crack news team at BN4K (Big News for Kids) are onto the biggest story of the year. Princess Margaret Hospital will officially close its doors from June 10, 7am and the new Perth Children’s Hospital Emergency Department will open its doors at the same time – June 10, 7am.
Collaborating with sources at the WA Department of Health, creative agency 303 MullenLowe and its media division Mediahub, the BN4K team has had exclusive access to the story and inside the hospital itself.
The BN4K exclusive story broke over the weekend on TV, with ongoing support across OOH, online, social, print and radio.
Dean Hunt, Creative Lead at 303 MullenLowe said: “It is vital that all residents of Perth are aware that PCH’s emergency department will open on June 10, 7:00am when the emergency department at PMH will also close. 303 MullenLowe has created a fully-integrated campaign to ensure this message is delivered loudly and succinctly.”
Todd Baker, Client Services Director at 303 MullenLowe, said: “It has been an honour partnering with the stakeholders at Perth Children’s Hospital to develop what is probably the most important public service announcement campaign of 2018. It was great to see our creative and media teams working so closely together and media and production partners supporting the campaign to full effect.”
Baker said the initiative has been generously supported by Perth media, which got behind the campaign to help spread the word about a really important WA announcement.
Client: Perth Children’s Hospital and WA Department of Health