AMG launches ‘The Work Behind The Work’ event in Sydney on May 30; an exclusive glimpse into Tourism Australia’s Dundee campaign and more
Presented by AMG, The Work Behind the Work is back in Sydney and promises audiences a behind-the-scenes insight into some of our finest campaigns and the teams involved in bringing them to life.
The best in the business will be in attendance to share their wisdom. Attendees will hear about the process, inspiration and the all-important client relationships.
The event, moderated by Kat Kelly, group content director at The Monkeys, will run on 30 May from 6.30pm. This event is about asking questions, getting answers and having a glass of wine.
The work:
Tourism Australia ‘Dundee’
Presented by Susan Coghill and Geoff Ikin (Tourism Australia) with video from Droga5 New York.
Hear from the team that leveraged some of Australia’s best-known assets to create the most talked-about campaign during this year’s Superbowl.
Berlei ‘Womankind’
Presented by Charlotte Marshall, Kelly Spence and Katyana O’Neill (The Monkeys).
Find out how a campaign for bras challenged YouTube and Facebook censorship guidelines, and in doing so allowed the brand to share a broader point of view.
Cochlear ‘A hearing test in disguise’
Presented by David Halter, Mariana Rice, Brian Jefferson (CHE Proximity Sydney).
Discover the strategy behind the unusual way CHE Proximity and Cochlear addressed a challenge many people don’t like to hear.