Bestads Six of the Best reviewed by Jeremy Craigen, global chief CO, Innocean Worldwide

Jeremy Craigen 2-thumb-320x480-218826 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Jeremy Craigen, global chief creative officer of Innocean Worldwide.

Winner: Ikea Ghosts. There's a little bit of in this new spot for Ikea. I've never been a massive fan of that campaign but a big one of this advertiser and this execution. Reviewing this ad was the first time I'd seen it and I wondered where it was going. The end gag is expertly delivered and the whole ad is very watchable time and time again.

Runner Up: Lucozade David and Goliath. What's this? Dialogue? Don't be silly. And very silly this ad is too. It feels nicely old fashioned. And what is wrong with that? READ ON...

Leave a comment