Big Won #3 ranked copywriter Charles Baylis joins Deloitte Digital in creative director role

Charles Baylis, ranked number three copywriter in the world by the Big Won report, has joined Deloitte Digital as creative director of the company’s new creative, brand and media offering.

Baylis’s last role was at McCann Melbourne. Notable work of the last year includes the University of Melbourne’s ‘Made Possible By Melbourne’ and ‘Infinite Futures’ campaign, YMCA’s ‘Playnasium’, AGL’s re-brand and Melbourne International Film Festival’s ‘Digital Pupptery’.

Baylis (above left) will report into chief creative officer, Matt Lawson (above right), who was the number one ranked copywriter in the world for Big Won 2017, and this year is ranked by Big Won as the world’s number five executive creative director.

Creative, brand and media lead partner, Adrian Mills, said Baylis’ appointment comes on the back of ongoing growth for the practice.

Says Mills: “It’s great to be working with Chuck again. He’s an abnormally talented writer, strategic thinker and all round commercial creative. Our clients have an increasing thirst for creativity across their physical and digital experience. It’s exciting to collide the world’s best creative talent with the discipline of the world’s biggest professional services firm.”

In a relatively short advertising career, Baylis has already won over 150 creative awards at Cannes, D&AD, One Show, New York Festivals, Spikes, Adfest and Webbys. Last year he was featured as “The One To Watch” in AdNews’ 2017 Creativity List.

Before joining Deloitte Digital, Bayliss worked for McCann Melbourne, George Patterson Y&R, Shock Entertainment and BBC Worldwide. He has also written for publications including GQ and Music Magazine.

Says Baylis: “The work that Deloitte do is world-changing. With so many incredible clients, the opportunity to deliver creative that can have impact on a truly global scale is unbelievably exciting.”

Says Matt Lawson, chief creative officer, Deloitte Digital: “Charles is a brilliant and inventive strategic thinker. He’s exactly the sort of creative that thrives in a place like this. Solving real business, societal, and environmental problems, with the world’s best tech and business minds at his disposal… whilst also making funny ads.”