Bio-fermented drinks range Henry Blooms launches new campaign via Disciple, Sydney

Sydney creative agency Disciple has created a campaign for the launch of new client Henry Blooms’ bio-fermented drinks range.

The campaign promotes the benefits of Henry Blooms combination of raw probiotics and superfoods in multiple channels including large format outdoor, Citylights, print, point of sale and digital.

Says Pete Buckley, creative partner, Disciple: “This is our first project for Henry Blooms and the Phytologic team. The work is simple, direct and effective. We’re excited about the opportunity to partner with such an innovative company in a category with explosive growth potential, and look forward to partnering with projects both here and China.”

Says Tinku Grewal, general manager, Phytologic: “We wanted a campaign that was a little quirky and irreverent for a category that generally relies on straight functional benefits as the key communication message. The Disciple team did not disappoint us in delivering an execution that is on brief. It combines the functional benefits in a highly original and creative way.”