Bob Hoffman: What Do Clients Want?

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By Bob Hoffman
The Ad Contrarian

A few days ago the great Hugh McLeod (of Hughcards fame) posed the following question on Twitter: "What is it that clients want these days, exactly? I find it increasingly hard to tell."

As soon as I saw this I started to type. Without thinking I wrote, "They want the fruits of advertising without the cost of advertising."  It was one of those instances where something writes itself without me.

And as I was writing I thought, yeah, that's what they want.

That's what the social media and brand content fantasies are all about. They're about trying to get something for nothing. And like all schemes to get something for nothing, they are doomed to fail.

4 Comments

This is BS said:

it's an empty BS piece, this is endemic through all industries, everyone wants something for nothing hence the mantra that Australia has a skills shortage which is also BS.

Australia doesn't have a skills shortage, we has a shortage of skill people unwilling to work for free.

Australia has turned into a dog eat doge sh!t hole created by john howards poor prime ministership.

This is BS said:

it's an empty BS piece, this is endemic through all industries, everyone wants something for nothing hence the mantra that Australia has a skills shortage which is also BS.

Australia doesn't have a skills shortage, we has a shortage of skill people unwilling to work for free.

Australia has turned into a dog eat doge sh!t hole created by john howards poor prime ministership.

Liked. said:

Well said.

Steve Dodds said:

Thanks for posting your diatribe twice.

Did you even read the article once?

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