Cannes Contenders: BMF Australia

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

SportsbetRoid.jpgSportsbet: Putting the 'Roid in Android
BMF Australia
Sportsbet enlisted Olympic 'enhancement' expert Ben Johnson and a raft of other 'athletes' to endorse and launch Sportsbet's new 'juiced-up' betting app. The cross-platform campaign was led by a 90 second content piece, supported by TV, radio, outdoor, PR and social, with a direct call-to-action for punters to download the faster Android app. The controversial, genuine, fame-inducing campaign got people laughing, pointing, talking, sharing and downloading. The media outrage was severe but the punters loved it, achieving PR value of $8,879,164, along with 1,322,786 social media views. It also increased brand favourability by 50% and smashed campaign objectives with 230,000 new installs. The most effective campaign in Sportsbet's history.
Screen Shot 2018-05-14 at 11.38.54 am.jpgALDI Australia: Good Different: Trolley/Pasta Sauce/Dave/No Artificial Colours
BMF Australia
ALDI's first brand platform in Australia - Good Different - challenged Australian shoppers' misconceptions about the retailer's perceived weaknesses. From having Australia's most satisfied shoppers, to being the only supermarket in the country to use no artificial colours in any products, the first round of ads highlighted the ways ALDI's business model makes them a real challenger to the duopoly of Coles and Woolworths chains. Far from being just an end line, Good Different has been embraced by ALDI as an ongoing philosophy for its business.

ALDI Christmas_The More the Merrier-thumb-400x150-270816.jpgALDI Australia: The More the Merrier - Dig in Doug
BMF Australia
ALDI always sets the standard for Aussie Christmas campaigns and this year was no exception. Built on the insight that - unlike a traditional northern hemisphere Christmas - Australians welcome blow-ins and tag-alongs and plus-ones with open arms. Thanks to ALDI's quality Christmas range, you can afford to have plenty to feed your crowd, whatever the size. The centrepiece of the campaign was a 90 second TV and online film that tells the story of Doug, a stubborn batsman whose forty-year innings of backyard cricket drew people from far and wide.

Leave a comment