Cannes Contenders: J. Walter Thompson Perth

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

image001.jpgWA Police Union: How much to...?
J. Walter Thompson Perth
In this campaign an interviewer asks someone on the street how much money it would take for them to do a range of different things. It starts quite lighthearted, but as the interview progresses the interviewer starts to ask them questions that they will not want to do for any amount of money (these are based on actual police scenarios). Interviewees were selected by random and their answers are real.

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