Cannes Contenders: Ogilvy Melbourne

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

AAMI Broken Heel (1).jpgAAMI: The Road to Broken Hill
Ogilvy Melbourne
AAMI believes diversity and inclusion are worth protecting and celebrating. Last year, they decided to show it, by going on the road. Art and Philma, the original stars of AAMI Roadside Assist TV commercial drove all the way to Broken Hill, for real, turning the fictional story into a reality and broadcasting every minute and every metre of the 1,144km drive live on Social Media. Australians could join them on the road by pledging their support online, and they did on their thousands. Not just online, but on cars, buses and trains; all the way to the 'Broken Heel Festival', a 3-day celebration of diversity sponsored by AAMI.
Cadbury Live Egg Hunt (1).jpgCadbury: The Cadbury Live Egg Hunt
Ogilvy Melbourne, Alt.vfx Sydney
Cadbury wanted to bring the joy of a Cadbury Easter to all Australians. The Cadbury Live Egg Hunt was a first of its kind fully immersive social experience for Facebook Live, created in collaboration with Alt.vfx, Sydney. People could enter and explore the animated 360° world in search of Cadbury Easter eggs. The first person to spot an Easter egg and comment on its location in the virtual world was rewarded with Cadbury Easter eggs in the real world. The Cadbury Live Egg Hunt couldn't be set in just an ordinary backyard. A fantastical garden was created, with Aussie characters and details and more than 220,000 hunters around the nation taking part during the hour-long broadcast.

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