Cannes Contenders: The Core Agency

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

PIC_2.jpgThe Fred Hollows Foundation: Vivid Sydney - The Gift of Sight
The Core Agency
The Fred Hollows Foundation needed a unique art installation to participate in Vivid Sydney. The agency's idea was to create an invisible art show, 'The Gift of Sight'. They commissioned 20 street artists to create original artworks using only special UV inks. The artworks lined the interior of a custom shipping container where, on entering, visitors were given a special UV flashlight and used it to reveal the invisible artworks as they walked through. The art literally shone out of the void in vivid glowing colours - a powerful analogy of the foundation's work in restoring sight to the needlessly blind.

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