Cannes Contenders: The Works

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Wentworth_Rat_Hero (1).jpgFoxtel: The Wentworth Rat
The Works, Mindshare
To launch the fifth season of prison drama Wentworth, The Works, along with Mindshare augmented the shows' compelling story line using an innovative format - a chatbot. Based on Facebook Messenger, The Rat assumed the persona of a prison-snitch smuggling out information about future episodes, becoming a natural extension of the show. The Rat recorded over 2.2M interactions across 211,500 sessions, with an average user spent 1 hour and 9 minutes chatting with The Rat throughout season 5. 
Screen Shot 2018-05-09 at 7.31.44 am.jpgBlack Hawk: Masterpets' DogCheck
The Works
41% of Australian dogs are thought to be overweight, Black Hawk is on a mission to fix this. The Black Hawk DogCheck is the latest extension of the Real Food Movement. A tool [https://dogcheck.com.au/] designed to help pet parents identify if their dogs' health is at risk due to obesity and allows them to take the steps needed to improve their pets' well-being. The tool requires owners to submit their dog's current weight, gender, age and breed to the DogCheck website. This data then transforms their dog into human form -- enabling owners to visualise their dogs as they would see themselves. Results: 2.3 million social impressions, 140k DogCheck sessions.

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