Cannes Contenders: VCCP Sydney

Gifts For Good.jpgHow will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

ING: Dreamstarter - Gifts That Give
VCCP Sydney
Task:
ING tasked the agency with raising awareness of Dreamstarter from ING (an initiative that helps get socially responsible businesses off the ground) and help increase sales of their products over the festive period. The agency created 'Gifts That Give' - a one-of-a-kind retail experience that turned Christmas window shoppers into ethically responsible gifters. The campaign transformed empty shops into 'shoppable windows' - creating an interactive Outdoor Media that enabled Australians to give and give back at the same time. The results of the campaign included 22% increased awareness / 800% increased web traffic / 6+ minutes average dwell time / 540% YOY sales increase for Dreamstarter businesses.

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