Cannes Contenders: whiteGREY

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Hello in Elephant.jpgDavid Sheldrick Wildlife Trust: Hello in Elephant
whiteGREY Australia
For World Elephant Day 2017, whiteGREY Australia partnered with the David Sheldrick Wildlife Trust and ElephantVoices, for the first time allowing human words and emotions to be translated into elephant calls. 'Hello in Elephant' is a website using voice recognition technology, as well as input for text and emoji, to translate messages into the Elephant Language, so their voice can be shared and heard around the world. Elephants are one of the most human-like creatures on the planet, they share our emotional intelligence and sophisticated communication. But elephants are endangered, and so is their language. There were over 10 million African elephants in the early 20th century, now there are less than 400,000, by 2025 it's projected only 190,000 will remain.
Invisible Friends.jpgMissing Persons Advocacy Network: Invisible Friends
whiteGREY Australia
Missing Persons Advocacy Network and whiteGREY Australia created a world-first campaign to harness the power of Facebook's new facial recognition and auto tagging technology in the search for missing people. Invisible Friends involves a selection of Facebook profiles created for missing persons, supported by a push to get as many Facebook users around the world to befriend these profiles. The initiative searches the backgrounds of each photo and video posted by the friend network of each Invisible Friends profile, in the hopes of identifying and locating these missing people. With around 500 million photos and videos posted to Facebook every day, if one of the faces matches, the Facebook algorithm will then auto tag the profile and notify MPAN of the missing loved one being identified in the image.


Ghana said:

Hello in Elephant. Love this. Brilliant stuff Brett and James.

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