CHE Proximity named ADC Australia Agency of the Year at One Club's ADC 97th Annual Awards

Cochlear-in-disguise-sml_670 (1)-thumb-400x257-262355-thumb-400x257-267181-thumb-400x257-271289.jpgCHE Proximity, Sydney picked up nearly every award handed out to an Australian firm at The One Club for Creativity's ADC 97th Annual Awards ceremony in New York, celebrating the world's most forward-thinking work in craft, design and innovation.

The agency was awarded a Best of Discipline, one Gold Cube, one Silver, three Bronze and four Merits on the night.  As a result, CHE Proximity was named ADC Australia Agency of the Year, based upon cumulative Cube and Merit wins across all disciplines.  This is the first year the honour has been given to the top scoring agency in each of the top 10 countries based on number of entries received.

CHE Proximity with Revolver/Will O'Rourke, Sydney won Best of Discipline in Advertising for "The Hearing Test in Disguise" on behalf of Cochlear.  The work also won an ADC Gold Cube in Advertising, Craft in Video, Sound Design, Single, and two Bronze Cubes, one in Interactive, Craft in Online/Mobile, Sound Design, Single and the other in Advertising, Branded Content & Entertainment, Online Video, Long Form, Single.
The agency won a Silver Cube for "The Billion Point Giveaway" for client Velocity Frequent Flyer in Interactive, Craft in Online/Mobile, Content Strategy, Campaign.  The same work was also awarded a Bronze in Integrated, Campaign.  

CHE Proximity added four Merits.  Two were for "Making the List" for LEGO Australia -- one in Advertising, Digital, Campaign and the other in Interactive, Craft in Online/Mobile, Art Direction, Campaign.  The other two Merits were for Swann Insurance "Inconvenience Stores", one in Advertising, Out of Home, Point of Purchase, Campaign, and the other in Interactive, Craft in Online / Mobile, Content Strategy, Campaign.

panda_snow-thumb-400x225-268528.jpgThe only other Australian winners was Alt.vfx, who with Deutsch LA and Smuggler LA, picked up an ADC Bronze Cube for "Lost Panda" on behalf of client Tile in Motion/Film Craft, Animation, Single.

Globally, the ADC Black Cube for Best of Show went to "Barbers" by Furlined, Santa Monica, CA, USA for Apple.  The work also won Best of Discipline and a Gold Cube in Motion & Film Craft and three Merits in Advertising.  

This year's top honors, based upon cumulative ADC Cubes and Merits won across all disciplines and categories, were:
●    Network of the Year -- BBDO Worldwide
●    Advertising Agency of the Year -- BBDO New York
●    Boutique Agency of the Year -- Åkestam Holst, Stockholm, Sweden
●    Design Firm of the Year -- The New York Times Magazine, New York
●    Boutique Design Firm of the Year -- Magpie Studio, London
●    Production Company of the Year -- Furlined, Santa Monica
●    Brand of the Year -- Apple

Best of Discipline winners, by discipline were:
●    Advertising: CHE Proximity with Revolver/Will O'Rourke, both Sydney, Australia "The Hearing Test in Disguise" for Cochlear.
●    Brand & Communication Design: Creuna Norway, Oslo, Norway "DOGA Visual Identity" for DOGA - Design and Architecture Norway.
●    Experiential Design: McCann New York, NY, USA "Fearless Girl" for State Street Global Advisors.
●    Illustration: Giant Ant, Vancouver, BC, Canada "The Imaginary Friends Society - Finding Out You Have Cancer" for The Pediatric Brain Tumor Foundation.
●    Innovation: Tess Co. with Tohoku University School of Medicine, both Sendai, M2 Design and TBWA\Hakuhodo, both Tokyo, all Japan "COGY Wheelchair" for Tess Co.
●    Integrated: AMV BBDO, London, UK "#Blood Normal" for Essity Libresse Bodyform.
●    Interactive: AlmapBBDO, São Paulo, Brazil "Nosferatu" for Getty Images.
●    Motion & Film Craft:  Furlined, Santa Monica with Apple, Cupertino, both CA, USA "Barbers" for Apple.
●    Packaging & Product Design: Tess Co. with Tohoku University School of Medicine, both Sendai, M2 Design and TBWA\Hakuhodo, both Tokyo, all Japan "COGY Wheelchair" for Tess Co.
●    Photography: Lauren Greenfield, Venice, CA, USA  "Generation Wealth" for Evergreen Pictures.
●    Publication Design: The New York Times Magazine, New York, NY, USA "Why Can't Democrats Turn the Page" for The New York Times Magazine.
●    Typography: Kevin Cantrell Studio, Mantua, UT, USA "Fantastic Rum Accelerator" for Wired Magazine.

BBDO New York led the world in most ADC Cubes won by a single office with 16.  The agency won five Golds, including three with BBDO Studios for "Live Looper" on behalf of Downtown Records and two with The Corner Shop for P&G's "The Talk", as well as four Silver and seven Bronze Cubes.  

The New York Times Magazine placed third with 11 Cubes, including two Gold, six Silver and three Bronze.  Rounding out the top five Cube winners, Dentsu Tokyo took home 10 (four Gold, three Silver and three Bronze) and DDB Paris won nine (three Gold, four Silver and two Bronze).

The ADC Designism Award for work that best promotes social good went to "Prescribed to Death" by Energy BBDO, Chicago, IL, USA for client National Safety Council.

Says Michael O'Rourke, executive director, ADC: "It's always an inspiring night when the industry comes together to celebrate the world's best work in craft, design and innovation. ADC began as a progressive force in 1920 as the first creative organization for the commercial arts, and it's an honor to continue that legacy with all of the amazing work awarded tonight from Germany."

Says Kevin Swanepoel, CEO, The One Club for Creativity: "The ADC Annual Awards is the most forward-thinking award for design, craft, and innovation in the world, celebrating progressive thinking and problem-solving in the creative industry.  This year's Cube winners clearly reflect that focus."

The ADC 97th Annual Awards is made possible in part by the generous support of sponsors, including Shutterstock.

Says Lou Weiss, CMO, Shutterstock: "Shutterstock is proud to be a longtime sponsor of the ADC Annual Awards and other One Club programming. Our shared goal of nurturing and propelling the global creative community forward makes this partnership a natural fit, and we look forward to working with the organization to produce programming that identifies and elevates excellence in creative storytelling."

Other Creative Week 2018 include Facebook, Musicbed, Nickelodeon and Pinterest.

ADC 97th Annual Awards takes place during The One Club's Creative Week in New York, May 7-11, 2018.  

The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes two nights of the prestigious One Show Awards, the Young Ones Education Festival and awards, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


Leave a comment