Doritos ‘literally’ launches its new TV spot for Doritos Crackers via Clemenger BBDO, Sydney
![Doritos Crackers Hero Image[1][1].jpg](https://asset-cdn.campaignbrief.com/wp-content/uploads/2018/05/04152853/Doritos20Crackers20Hero20Image5B15D5B15D.jpg)
Doritos is set to launch its new product, Doritos Crackers, into market with its ‘Just Landed’ campaign, created in collaboration with Clemenger BBDO, Sydney. Doritos Crackers are a bold new way to enjoy Doritos flavours and are a world first for the brand.
The integrated campaign shows the protagonist catapulting the new Doritos Crackers into existence here in Australia. The slingshot that is featured is designed to flow through to the instore retail campaign where the product lands on shelf.
Says Ben Coulson, chief creative officer, Clemenger BBDO Sydney: “This was a chance to tell the world that famous brand Doritos are bringing something new to the table. We were keen to keep the Doritos tone while (quite literally) launching this new product.”
Says Alison Silver, brand manager, Doritos: “We are really excited to be bringing to the market a product & communication campaign that has been developed locally to meet Australian tastes.”
20 Comments
Wow. That was (quite literally) terrible.
This sucks.
Like you want to touch anything that guy had…
An ad literally set in the client’s marketing department.
Doesn’t get much more up-your-own-@$$ than that.
About as bad as it gets, for a brand that should know better.
that’s why it’s not the Melbourne Clem’s.
I didn’t even get that they were crackers from the ad, had to read the article.
Really desop if you’re pressing this junk.
…then I watched the ad.
The styling, the casting and the direction beg for a much better idea. What a waste of a big budget.
I liked it. Funny and simple.
Millward-Brown have been Pepsi’s lead agency for years, and their heavy-hand is apparent on everything that organisation makes.
this is Clem’s
I thought this was quite good. Simple, funny. Don’t really understand the level of hate for it. Calling it terrible seems a bit much.
Made me smile
The news that Doritos now make crackers is good.
But you really have to pay attention to get that from this spot.
At a time like this, I often wonder what other approaches were considered, or should have been.
…get bloody literal. Just went into the 95% of Aussie ads suck basket.
Quoting the client is becoming the big hint all the bad ideas were theirs. That and rostering 3-5 agencies to produce forgettable web spots.
Just about every car brand has done a “slingshot” launch ad at one time or another.
I don’t get the level of hate either. Simple. Fun. Direct. Can’t wait for the oculus rift version.