Ex CUB national media manager Paul Murphy lured to head of media role at Cummins&Partners

Paul_Murphy-cummins.jpgOne of Australia's leading media industry executives, Paul Murphy, has joined Cummins&Partners Melbourne as Head of Media.

Murphy brings 20+ years of experience to the role, working agency and client side in Melbourne, Adelaide and Brisbane, across traditional, digital, planning and buying. Having joined from his role as the National Media Manager for Carlton & United Breweries, Murphy led the team through the global media review process.

The hire follows major growth in the media area of C&P's business as the full-service offering has tripled in the last 6 months.
Before CUB Murphy fronted the media offering at Blue Hive (Ford), was Client Lead at Mindshare Melbourne on NAB and Business Director at OMD Melbourne leading Mazda and Fonterra.

Murphy began his career at full service agency KWP in Adelaide and says he is hugely excited to be going back to a truly end-to-end offering: "Joining the team at Cummins&Partners was a hope that I had quietly fostered since partnering with them on the Fonterra account when they launched in 2011. I admire their entrepreneurial spirit and creativity, particularly the way it has been leveraged into the media space.

"The opportunity for an independent agency in Australia has never been greater, particularly one that excels across all industry offerings to deliver solutions tailored to a client's best interests. I look forward to bringing my experience to the team and helping to create the future."

Says CEO of Cummins&Partners, Chris Jeffares: "Paul is a triple threat - singer, dancer and media mind. When looking to find the right candidate for our media lead we were impressed by his entrepreneurial spirit, creative sensibilities, passion and desire for change in the media industry. Paul is a great guy and will be a wonderful addition to both our business and our culture. He is an inspiring leader and is very focussed on team development, which is essential as our media team goes from strength to strength."

Adds John Corpuz, Head of Connections Strategy: "Finding the right people to evolve our full-service capability is key and Paul has the media smarts but more importantly the client experience and creative flair to take our media offering to the next level."

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