Farmers Union Greek Style Yogurt launches brand new campaign via AJF Partnership

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Screen Shot 2018-05-17 at 1.11.20 pm.jpgFarmers Union Greek Style Yogurt shows that culture has no borders in its latest campaign from AJF Partnership, a GrowthOps Business. The 30-second ad features real Australian families, with roots from all over the world, preparing traditional dishes that unexpectedly share one essential ingredient: Yogurt.

Farmers Union Greek Style Yogurt has been a staple in Australian fridges for decades.

Says Darryn Wallace, director of marketing and innovation at Lion Dairy & Drinks: “Our Yogurt is a remarkably diverse product, perfect for complementing a variety of cuisines, with so many uses beyond the traditional breakfast occasion.

“We are extremely proud that Farmers Union has consistently held a number one position in the all-natural / Greek style yogurt segment, and this year, with more emotive communications, we aspire to cement our leadership position.”

Says Adam Francis, founding partner and ECD at AJF Partnership: “When creating the new campaign for Farmers Union Greek Style Yogurt we came across this interesting fact that Australia’s most diverse suburb – Clayton in Victoria has 112 nationalities represented. So Australians don’t have to travel far to experience so many of the world’s great food cultures and traditions – we just have to look over the fence.”

The TVC is set to launch nationwide 20 May 2018.

Creative Agency: AJF Partnership, a GrowthOps Business

Creative: Adam Francis, Glenn Dalton, Dillon McKenna, Sandra Galiazzo

Planning: Jacqueline Witts, Jill Cummins

Account Management: Sarah Tukua, Xavier Hogan, Tom Bennett

TV Production: Roz Ruwhiu

Client: Lion Dairy & Drinks

Darryn Wallace, Melissa O’Sullivan, Cara Harrington, Jessica Rea

Production Company: The Sweet Shop

Director: Alexander Brown

Producer: Catherine Warner

DOP: Shelley Farthing-Dawe

Post Production: The Editors

Editor: Jess Mustascio

Colourist: Edel Rafferty

Online Editor: Jamie Scott

Music: Otis

Soundmix: Final Sound

Engineer: Stevo Williams

Media Agency: Starcom