HBT acquires Hardwire digital agency

Melbourne-based advertising and digital agency, HBT, has acquired Hardwire Agency.

Hardwire Agency, founded in 1990, specialised in working with ‘low engagement’ businesses including industry superannuation funds, investment funds and insurance businesses.

Says David Hayes, managing director, HBT: “Hardwire is already proving to be a great fit for our business. Their digital focus complements our strengths in that area and their financial services client base expands our footprint in that space. We’ll be able to leverage “best practice” from other categories and bring something new to those clients.”

HBT is a fully integrated creative and digital agency which has helped brands such as Cabot’s, a2 Dairy and Sakata Rice Crackers build brand leadership positions. HBT recently won the STIHL garden power tools business in a competitive pitch.